ONYX
# 333333
C
0%
M
0%
Y
0%
K
80%
R
51
G
51
B
51
Brand & Visual
Identity Guidelines
Identity Guidelines
Introduction
Following our mission, “To know Jesus and make Him known”, we utilize various means of media and visual channels for the purpose draw any who would come into closer communion with Christ. This means, the branding make up of Calvary Vista will never be as important than the kingdom and people of God.
Our hope is to provide guidelines for the sake of simplicity and ensuring clarity in the communication efforts to make a positive impact in our culture and community.
Simply Jesus.
Logo
Our logo consists of two elements; our Icon and our Name. These two elements can be used individually and together, as seen in our Secondary Logos.
The Icon
The Calvary Vista Icon is a perfect solid circle with a serif letter V subracted from the shape.
The Name
Our name is a derivative of Gotham Bold with the tracking adjusted to 75 with optimal overshoot for the letters C and S.
2 Logo
Primary Logos.
Horizontal Logo
The Horizontal Logo places our Icon to the Left and our Name to the Right with all elements horizontally aligned and centered. This logo is generally used in Left Justified applications such as Website, Letter head, Business card, etc.
Centered Logo
The Centered Logo places our Icon avove our Name with the elements vertically aligned and centered. This logo is generally used in Center Justified applications such as Flyers, Banners, Apparel, etc.
2 Logo
Secondary Logos.
Our Secondary Logos exist to create a diverse visual family to utilize across multiple channels. In addition to the individual use of our Icon and/or Name, our Vision Statement and website address are added and used where applicable and when appropriate.
ICON
NAME
SIMPLY RIGHT
SIMPLY STACKED
SIMPLY IN LINE
.COM
2 Logo
Logo Rules.
Do not use alternate fonts for our Name unless directed for a specific use communicated in this guide.
Do not alter the shape of our Icon no matter how cool, relevant, or magical it may seem.
Do not create new layouts and / or any different orientation with any element of our logo that is not displayed in this guide.
Do not disproportionately scale, resize or manipulate any element of our logo.
Do not use Logos in corners of any design; print, digital or video. Please follow the justification of the overall design and / or text.
Do not rotate or reverse logo. Please keep the formation consistent with the Primary and Secondary Logo Guidelines displayed on this document.
Color
Our Color Family consists of 5 main color ways for Calvary Vista specific mediums such as the Website and/or other brand specific applications. Color variation and freedom is encouraged in the production of graphics and collateral, but ultimately is all at the discretion of the project lead or Director.
GRAINGOLD
# D8C66C
C
0%
M
8%
Y
50%
K
15%
R
216
G
198
B
108
PALM GREEN
# 22B573
C
81%
M
0%
Y
36%
K
29%
R
34
G
181
B
115
SANDALWOOD
# BCB8A7
C
0%
M
2%
Y
11%
K
26%
R
188
G
184
B
167
ASH
# E6E6E6
C
0%
M
0%
Y
0%
K
10%
R
230
G
230
B
230
WHITE
# FFFFFF
C
0%
M
0%
Y
0%
K
0%
R
255
G
255
B
255
Typography
Our Typography consists of two main fonts that make up our Type Family. These fonts are used for Calvary Vista specifi mediums such as our Website and/or other brand specific applications. Type variation and freedom is encour- aged in the production of graphics and collateral, but ultimately is all at the discretion of the project lead or Director.
GOTHAM
Bold
| Bold Italic
| Medium
| Medium Italic
Book
| Book Italic
| Light
| Light Italic
APPLE SD GOTHIC NEO
Extra Bold
| Regular
Ministry Logos & Color
The Vision and Mission of Calvary Vista is specifically accomplished through the manifold of
Ministries provided through the church and it’s people. Most Ministries are branded for the sake
of recognition, trust and commradare that should be utilized wisely.
Note: Previously communicated Logo Rules apply for all Church Logos.
5 Ministry Logos & Color
Children’s Ministry
ONYX
# 333333
C
0%
M
0%
Y
0%
K
80%
R
51
G
51
B
51
LILLY YELLOW
# F5DE4D
C
0%
M
9%
Y
69%
K
4%
R
245
G
222
B
77
EPHOD BLUE
# 84CCD1
C
37%
M
2%
Y
0%
K
18%
R
132
G
204
B
209
GRAY WOOL
# 9FACB2
C
11%
M
3%
Y
0%
K
30%
R
159
G
172
B
178
5 Ministry Logos & Color
Youth Ministries
ONYX
# 333333
C
0%
M
0%
Y
0%
K
80%
R
51
G
51
B
51
WHITE
# FFFFFF
C
0%
M
0%
Y
0%
K
0%
R
255
G
255
B
255
5 Ministry Logos & Color
Young Adults
HI-VIZ VEST
# E7FF00
C
9%
M
0%
Y
100%
K
0%
R
231
G
255
B
0
BLURPLE
# 261ED3
C
82%
M
86%
Y
0%
K
17%
R
38
G
30
B
211
5 Ministry Logos & Color
Women’s Ministry
MAIN LOGO
ICON
WIDE LOGO
SEA FOAM
# 406964
C
39%
M
0%
Y
5%
K
59%
R
64
G
105
B
100
MINT
# C7DCCC
C
10%
M
0%
Y
7%
K
14%
R
199
G
220
B
204
CREAM
# EDEDE0
C
0%
M
0%
Y
5%
K
7%
R
237
G
237
B
224
PLUM
# C5BAC6
C
1%
M
6%
Y
0%
K
22%
R
197
G
186
B
198
ONYX
# 333333
C
0%
M
0%
Y
0%
K
80%
R
51
G
51
B
51
WHITE
# FFFFFF
C
0%
M
0%
Y
0%
K
0%
R
255
G
255
B
255
5 Ministry Logos & Color
Men’s Ministy
MAIN LOGO
ICON
VERTICAL WORDMARK
HORIZONTAL WORDMARK
CRIMSON
# EF4035
C
0%
M
73%
Y
78%
K
6%
R
239
G
64
B
53
OLIVE DRAB GREEN
# 6F7661
C
6%
M
0%
Y
18%
K
54%
R
111
G
118
B
97
ONYX
# 333333
C
0%
M
0%
Y
0%
K
80%
R
51
G
51
B
51
WHITE
# FFFFFF
C
0%
M
0%
Y
0%
K
0%
R
255
G
255
B
255
Specific Asset Guidelines
Much like our Logo Rules, these Guidelines come from knowing specific traits that are needed in some of our asset creation to ensure an efficient and seamless experience for any guest or subcontracted designer.
6 Specific Asset Guidelines
LED Screen Sermon Slides
With our online community and video sermons playing the part they do, there is a need to consider the video pro- duction aspect of how and what we create for the sermon slides and/or LED backdrop. This can vary in hue, color, and/or certain design aspects detailed below.
Although there is much freedom from a design standpoint, please consider using darker tones and/or shades.
If a specific design/theme has a lighter tone or shade, there will need to be a transition to a darker tone or shade towards the bottom 1/3 of the LED screen for the sermon slide templates. This also ap- plies to any busy design and/or texture in any given theme to work with our on-camera needs.